27 Oct

Wrap, wrap, wrap, wrap it up!

Ugh, yeah those Subway commercials were damn annoying -- "Wrap it up!" And then at the end "That's a wrap." Oooh, creative!

But it seems like plenty of fast food chains took their advice.

We live in a world where the $1 menu was created so select people would still be interested in their stores. We have coupons, gimmicky promotions, new inventions... restaurants want you in their store. Investors want growth in companies. So what can companies do to increase their profit margins in this economy?

Wrap up their sandwiches and charge a premium for it. That's crazy whack funky.

Seemingly the first to do it was the McDonald's Angus Burger. It came in a box, and inside the box the burger came half wrapped. I guess the mentality is if you're paying $4 for a burger, we don't want your little fingers getting any grease on them! Plus, since we really can't change the flavor of the burger anymore, we can give it the extra sense of "hugeness" by having it stick out of the wrapper. ANYTHING looks bigger if it protrudes out of its home!

Then, of course, BK had to follow suit with their Chef's Burger... almost identical to McD's Angus Burger, only without the box. Instead, an individual wrapper around, yes, half the burger.

Wendy's has "Dave's Burger" sandwich, which is inserted into a box about 3/4 the size of the burger. You never box any of your sandwiches, Wendy's... why do you feel the need to do so with this one? Oh, because it's a step up from a Double Stack, but somehow charge 4x the amt.

I mean, does a person really sit at the dirty booth that hasn't been wiped in 3 days, and even when it's wiped, the rag used to clean it has been sitting in a soapy water bucket filled with a collection of who-knows-what from way earlier in the day, and think to himself '... look at everyone else, just eating that lame burger. MINE's got class. It SCREAMS classy because it has an extra wrapper! Everyone else's burger just comes in that thin glossy wrapper. HA!'

I think I just threw up in my mouth...

If you need an extra wrapper, you probably should remove the grease from your burger before you serve it! Just a thought.

Now I'm no environmentalist, but I am conscious. As Ethan and Erin would say, I'm an Eco Ranger! Just that you slap an extra wrapper around a sandwich, or put it in a glossy box doesn't mean you can charge a premium. I mean, didn't McD's learn a little something from their classy McD.L.T. invention? Remember this beast? It took up the whole tray! And trying to fit it into the garbage container was equivalent to a complete workout at Lifetime Fitness.

oooh baby... mega styrofoam!

But I guess it does mean you can charge more. I'm in the wrong... after all, it's still on the menu (full disclosure, I do order the Angus Burger about a couple times a year) And yes, I do know that I quoted Digital Underground above, unintentionally.

Categories: Amusement , Gripe